移动页面干扰插页惩罚算法(Intrusive Interstitial Penalty)

  • 作者:admin
  • 发表时间:2018-12-14 16:10
  • 来源:未知

The Google search algorithm update from August 1 is now fully rolled out, andhere is what we know about the update, who we think was impacted and some ofthe analysis of what, if any, actions you may want to consider taking if youwere negatively impacted.


In summary, Google iscalling this a broad, global, core update, but based on much of the analysisdone thus far, there seems to be a focus on health and medical sites and YMYL Your Money Your Life sites. But many sites besides those were impacted by theupdate. Google is telling us that there is nothing you can do to fix your site,so you should just focus on making a great experience, offer better content anda more useful website. This update has taken on the name the Medic Updatebecause of its focus on the medical and health space. This specific focus issomething Google will not confirm.


What we know from Google


Google has said thatthis update was a “broad core algorithm update” and that it does these updates“several times per year.”


This week we released abroad core algorithm update, as we do several times per year. Our guidanceabout such updates remains the same as in March, as we covered here: //t.co/uPlEdSLHoX


Google SearchLiaison  (@searchliaison) 

August 1, 2018

Google referencesits advice from the previous core updates, saying there’s “no ‘fix’ for pagesthat may perform less well, other than to remain focused on building greatcontent. Over time, it may be that your content may rise relative to otherpages.” Google also said, “As with any update, some sites may note drops orgains. There’s nothing wrong with pages that may now perform less well.Instead, it’s that changes to our systems are benefiting pages that werepreviously under-rewarded.”


There’s no “fix” forpages that may perform less well other than to remain focused on building greatcontent. Over time, it may be that your content may rise relative to otherpages.


GoogleSearchLiaison (@searchliaison) 

March 12, 2018

Google SearchLiaison Danny Sullivan also confirmed this is a “global” rollout and impactsall Google search results, no matter what language or region.

来自Google Search Liaison的Danny Sullivan也确认这是一次“全球性”的更新,将会影响所有的Google搜索结果,不管哪种语言或地区。

Global :)


Danny Sullivan(@dannysullivan) 

August 3, 2018

Google would nottell us how much of the search results were impacted by this update, as Googlehas done in the past with Panda, Penguin and others:


No, not doing that.


Danny Sullivan (@dannysullivan) 

August 3, 2018

Who was impacted by this update


As we explainedabove, Google said this is a “global” update, which implies every niche andevery type of site could have been impacted. But based on the data that I’vebeen seeing from surveys, multiple data companies and SEO consultants, thereseems to be a focus on medical and health niches, as well as “Your Money YourLife” types of sites, with creeping into the entertainment and gaming niches aswell. I’ve shown Google this data and a Google spokesperson responded byreferencing the statements made above.


What is YMYL? As weexplained in 2013, “Your Money or Your Life” pages are thosefocused on money and life events. The Google raters’ guideline defined them as:

什么是YMYL?我们在2013年就曾解释过,“你的财产或你的生命”类页面是指那些关注财富或生活事件话题的页面。Google rater对此有以下定义

Pages that solicit personal information,such as personal identification numbers, bank account numbers, drivers licensenumbers, etc., which could be used for identity theft.


Pages used for monetary transactions,on which users might give their credit account or bank account information;for example,any page that allows you to buy something.


Pages that offer medical or health information that could impact your physical well-being.


Pages offering advice on major life decisions,such as pages on parenting,purchasing a home,a vehicle and so on.


Pages offering advice on major life issues that could impact your future happiness and finances, such as pages giving legal or financial advice.


I have data fromseveral analytics and data companies, including Sistrix, RankRanger, SEMRush, and my own survey data from a few hundred SEOs impacted.


Sistrix shared someof the early data, saying, “The majority of changes can be seen for YMYL-sitesand even there we generally only see an uplift or loss of a few percentagepoints.” I followed up with Sistrix, which responded that “Mostly health andfinance pages have been affected by this update.” “But also, as you can see onthe lists, e-commerces, educational as well as dubious automotive websites gottheir share of movement,” Juan González from Sistrix told me.

Sistrix分享了一些早期的数据,称“多数的变化发生在YMYL类网站上,尽管我们大体上只能看到一些排名上升或下降的百分比。”我进一步沟通后,他们说“受此次更新影响最多的是健康类和财经类的页面”,“但同时,正如你能从列表中看到的那样,电子商务、教育,以及可疑的汽车网站也受到了一定的影响,”来自Sistrix的Juan González告诉我。